JAKKS Pacific Announces Multi-Year Contract Extension With BLACK+DECKER™ in North America
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BLACK+DECKER JAKKS Pacific Playset (Photo: Business Wire)
Under this agreement, JAKKS will continue to design, manufacture, market, and sell BLACK+DECKER toy work benches, tool sets, tools, housewares, and kitchen products in the
JAKKS has been a toy partner for BLACK+DECKER for more than 16 years. Throughout this time, its successful line of home roleplay toys has grown and expanded to include even more classic home tools and appliances. Over the last year, these toys have been more important than ever in the environment of working from home and virtual classrooms.
“During quarantine we’ve seen an even greater focus on and success of basic roleplay toys. Our BLACK+DECKER line has been no exception. Children want to emulate what they see their parents do at home. With families doing home improvements using the real BLACK+DECKER tools, kids are even more eager to imagine their own improvement projects with the toy BLACK+DECKER tools,” said
“Our toys bring the everyday lifestyle of BLACK+DECKER tools and home products to children who love to emulate their parents and learn through play,” said
JAKKS BLACK+DECKER products are sold at Target, Walmart, on Amazon, and many other toy retailers. For more information visit: https://www.jakks.com/products/blackanddecker/
About
About BLACK+DECKER
Since 1910, BLACK+DECKER has been setting the standard for innovation and design of power tools, outdoor yard care equipment, and home products. The inventor of the first portable electric drill with pistol grip and trigger switch, BLACK+DECKER has evolved from a small machine shop in
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