SANTA MONICA, Calif.--(BUSINESS WIRE)--Mar. 27, 2018--
Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) is honored to
receive the esteemed Activity Toy of the Year Award for its Master A
Million™ bouncing ball at the Toy & Baby Industry Awards in Sweden.
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Master A Million by JAKKS Pacific (Photo: Business Wire)
Experts state that children should get 60 minutes of moderate to
vigorous daily exercise that should include muscle strengthening and
aerobic activity. The Master A Million™ ball helps keep kids active by
marrying physical game play with virtual play, thereby infusing
real-time fun into app-based gaming. The Master A Million™ ball includes
a digital counter that registers your bounces, features a free
interactive app that tracks your progress, communicates milestone
phrases and badges, and posts user stats on a world-wide leaderboard!
The Master A Million™ ball also includes a backlight behind the digital
counter that flashes in different colors upon reaching each bouncing
Founded in 1961, Sweden’s Toy & Baby Toy of the Year Awards is the
trusted source for play for consumers, retailers, and suppliers. This
year, 36 toys were submitted and the Master A Million™ ball received top
honor as the Activity Toy of the Year. The jury noted, “Master A Million
draws a new map of how to use a ball. Keep track of how many times you
bounce your ball using the built-in LCD display. Kids can compare with
their friends and other children around the globe through top lists in
the app and compete on who first reaches a million bounces. The jury
likes the competition element that will attract more children to turn
into the pursuit of the million. In addition, Master A Million fits as
well for outdoor play as indoors.”
“We are honored to be recognized by our industry at the Toy & Baby
Industry Awards in Sweden. The Master A Million ball is an innovative
and fun way to keep kids active,” said Dan Westcott, Executive Vice
President of Seasonal Division, JAKKS Pacific. “It challenges kids
across the globe to master a million bounces, helping to enhance
counting and fine motor skills, which can help contribute to increased
confidence and performance in school and sports.”
This year’s award follows JAKKS Pacific’s 2017 overall Toy of the Year
Award from the Toy & Baby Industry Awards in Sweden for Real Workin’
Buddies™ Mr. Dusty.
Primarily targeted to kids ages five and older, the Master A Million™
bouncing ball is available now for an approximate retail price of USD
$12.99 and 199 SEK.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™, Disguise®,
Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of
entertainment-inspired products featuring premier licensed properties;
and, C’est Moi™, a youth skincare and make-up brand. Through JAKKS
Cares, the company’s commitment to philanthropy, JAKKS is helping to
make a positive impact on the lives of children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
and Facebook (JAKKS
©2018 JAKKS Pacific, Inc. All rights reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180327005468/en/
Source: JAKKS Pacific, Inc.
JAKKS Pacific, Inc.
Rachel H. Griffin