SANTA MONICA, Calif.--(BUSINESS WIRE)--Feb. 16, 2018--
JAKKS Pacific, leading U.S. toymaker (NASDAQ: JAKK), partners with
Warner Bros. Consumer Products to bring innovation and interactive play
to the toy aisle, allowing kids to bring their favorite Wizarding World
stories to life.
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Harry Potter Wizard Training Wands (Graphic: Business Wire)
This month at New York Toy Fair, JAKKS Pacific and Warner Bros. Consumer
Products will reveal new technologically enhanced Wands in the Harry
Potter Wizard Training Wand collection, as well as an assortment of
Die-Cast Wands inspired by fan-favorite characters. Additionally, the
Wizarding World™ toy line will also include the new Niffler Challenge
Game inspired by Fantastic Beasts and Where to Find Them.
With 11 different spells to learn and master, kids can now train like a
wizard with the Harry Potter Wizard Training Wands. Using active motion
sensors, these wands track movement throughout five different modes of
play, allowing for endless spell casting alone or with friends. The
Wizard Training wands assortment includes Harry Potter’s Wand, Albus
Dumbledore’s Wand, and Lord Voldemort’s Wand; each sold separately for
$24.99.
Kids can also collect die-cast replica wands from some of their favorite
Harry Potter characters. With a variety of 12 different styles, for only
$4.99 kids can master the wizardry of Ron Weasley, Hermione Granger,
Harry Potter himself, and many more. Each wand stands 4 inches high and
includes a special stand for display purposes. And in the spirit of
Wizarding World magic, each wand is sold in a blind mystery box allowing
the wand to choose its wizard!
JAKKS Pacific also introduces the Niffler Challenge Game, inspired by Fantastic
Beasts and Where to Find Them. This two-player game allows each
player to load up the Niffler with jewelry and coins until they spill
onto the cases; the first player to spill the contents wins. For the
first time the adorable, mischievous Niffler has its own game. The game
includes one Niffler on a rocking base, two wands, 64 coins and necklace
pieces — available for $19.99 this fall.
“We’re thrilled to partner with JAKKS Pacific to bring innovative
technology and interactive play to the toy aisle and fans of the
Wizarding World,” said Julian Montoya, Senior Vice President, Global
Toys for WBCP. “This new collection of interactive wands, along with the
fun collectible wands and Niffler game, will excite Harry Potter and
Fantastic Beasts fans and inspire creative storytelling to extend their
favorite moments from the books and films.”
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment
Company, extends the Studio’s powerful portfolio of entertainment brands
and franchises into the lives of fans around the world. WBCP partners
with best-in-class licensees globally on an award-winning range of toys,
fashion, home décor, and publishing inspired by franchises and
properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and
Hanna-Barbera. The division’s successful global themed entertainment
business includes groundbreaking experiences such as The Wizarding World
of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With
innovative global licensing and merchandising programs, retail
initiatives, promotional partnerships and themed experiences, WBCP is
one of the leading licensing and retail merchandising organizations in
the world.
HARRY POTTER characters, names and related indicia are © & ™ Warner
Bros. Entertainment Inc. J.K. ROWLING’S WIZARDING WORLD™ J.K. Rowling
and Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s18)
FANTASTIC BEASTS AND WHERE TO FIND THEM characters, names and related
indicia are © & TM Warner Bros. Entertainment Inc. Publishing Rights ©
J.K. Rowling. (s18)
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™, Disguise®,
Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of
entertainment-inspired products featuring premier licensed properties;
and C’est Moi™, a youth skincare and make-up brand. Through JAKKS Cares,
the company’s commitment to philanthropy, JAKKS is helping to make a
positive impact on the lives of children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS
Pacific).
©2018 JAKKS Pacific, Inc. All rights reserved
View source version on businesswire.com: http://www.businesswire.com/news/home/20180216005009/en/
Source: JAKKS Pacific, Inc.
JAKKS Pacific
Rachel Griffin
(424) 268-9553
RGriffin@jakks.net