SANTA MONICA, Calif.--(BUSINESS WIRE)--Nov. 14, 2017--
Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced
it has extended and expanded its licensing agreement with Stanley Black
& Decker, Inc., for the popular Black & Decker and Stanley brands.
JAKKS will continue its long standing partnership to exclusively
manufacture, market, and distribute to all retail channels Black &
Decker branded kids role-play tool toys. In addition, a new program will
be introduced of Stanley branded kids products such as toy hand and
power tools and toy workbenches at Walmart this holiday season. All
products will be available in the US and Canada.
“Construction play is timeless, as is the Stanley Black & Decker brand
which is built on a foundation of innovative, high-quality building
tools. We are excited to infuse the same standard of innovation to our
line of toys designed for children of all ages to create, construct and
play,” said Tara Hefter, Senior Vice President, Global Licensing at
JAKKS Pacific.
About BLACK+DECKER
Since 1910, BLACK+DECKER™ has been setting the standard for innovation
and design of power
tools, outdoor
yard care equipment, and home
cleaning products. The inventor of the first portable electric drill
with pistol grip and trigger switch, BLACK+DECKER has evolved from a
small machine shop in Baltimore, Maryland to a global manufacturing
powerhouse with a broad line of quality products used in and around the
home. When home owners have work to get done, they trust that
BLACK+DECKER’s products will do the job efficiently and reliably. For
more information on BLACK+DECKER products, visit www.blackanddecker.com or
follow BLACK+DECKER on Facebook, Twitter,
and Instagram.
About STANLEY
STANLEY®, a brand of Stanley Black & Decker, Inc. is a diversified
manufacturer of innovative tools and engineered solutions for
professional, industrial, woodworking, construction, automotive repair,
organizational, and do-it-yourself use. Since 1843 STANLEY has
consistently provided solutions that make life easier with reliable hand
tools. Headquartered in New Britain, CT, STANLEY is committed to
manufacturing tools in the USA with global materials. Annually, STANLEY
produces a large variety of hand tools including tape rules, knives,
blades, hand saws, screwdrivers, plastic storage, and accessories in
multiple manufacturing locations in North America. STANLEY can be found
internationally wherever tools are sold and has helped build America
with a breadth of quality hand tools people can trust for over 170
years. For more information visit www.stanleytools.com or
follow STANLEY on Facebook, Instagram,
and Twitter.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and
Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a
wide range of entertainment-inspired products featuring premier licensed
properties; and C’est Moi™, a youth skincare and makeup brand. Through
JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping
to make a positive impact on the lives of children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS
Pacific).
©2017 JAKKS Pacific, Inc. All rights reserved.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171114005647/en/
Source: JAKKS Pacific, Inc.
JAKKS Pacific
Sara Rosales Montalvo, (424) 268-9363
SaraRM@jakks.net